Brief

The boy’s from HF Fab had created for themselves a basic, yet clear design intent. Provided to me was a logo, basic webpage and some photos of a truck they liked.

Ideation

Knowing that the customer has a sense of what they want, I put together 3 different concepts for consideration.

Iteration

Following feedback on the ideations, 3 additional iterations were created. To ensuring the desired fitment would be achievable, I overlayed the artwork onto a vehicle schematic.

Approved Artwork

Production Artwork

With the customer happy to proceed, vehicle measurements were taken for the more challenging areas.

Patterns were made to provide accurate translation of 3D to 2D.

An installation guide was provided to the installer.